StokeOS for independent bike shops & service centers

Keep
rides
rolling.
Not the
admin.

AI agents that manage your service queue, inventory buying, parts stockouts, and customer follow-up — so your shop runs as well as the bikes you sell.

You're on the list. We'll be in touch.

No credit card. No commitment.

Service queue & work order management Inventory buying intelligence Parts stockout prevention Customer retention & reminders Seasonal tune-up campaigns
What's actually slowing you down

The hardest part of running
a bike shop isn't wrenching.
It's everything else.

Independent bike shops run on thin margins, seasonal swings, and the kind of craft knowledge that can't be automated — but almost everything around that core work can be. The admin, the follow-up, the ordering, the reminder that went unsent. StokeOS is built to handle exactly that.

01

Your service queue is 3 weeks long. Customers are calling. No one has time to call back.

Peak season turns your service department into a pressure cooker. Bikes stack up, every customer thinks theirs should be next, and follow-up calls fall through the cracks because whoever was going to make them is already buried under another repair. The revenue doesn't disappear — it just walks out the door frustrated.

During spring and summer, service lead times hit 3–5 weeks at most shops — without proactive updates, customers call repeatedly and grow more hostile each time
Shops miss an average of 5+ follow-up calls per week during peak season — at $100–200 per service ticket, that's $26,000–52,000/year in avoidable service revenue loss
Bikes ready for pickup sit on the floor for days because no one had time to call the customer — tying up floor space and service techs waiting for the next drop-off
Parts on order with no ETA means tickets stay open for weeks with no communication — customers assume the shop lost their bike
02

You bought $80K of inventory in October. It's July. Half of it is still on the floor.

Buying bikes means committing to next season's inventory six months before you know what will sell. Get it wrong in either direction and you're crushed. Too much and your cash is locked up in slow-moving models as the new year's line arrives. Too little and your best-selling sizes are gone by May.

The industry saw 9.5 million excess bikes in 2023 — most of that overstock started as a confident buying decision made without accurate sell-through data
Dead stock doesn't just sit — it eventually sells for 50–70% off, eroding already-thin margins at a time when you also owe the supplier for this year's order
Cash tied up in unsold inventory can prevent you from paying staff, ordering parts, or capitalizing on mid-season wholesale deals
New model year releases and shifting consumer demand make last year's bestseller this year's clearance rack — without trend tracking, you're always buying on gut
03

You're out of brake pads. Again. In June. Your customer just ordered them from Amazon.

A 10,000+ SKU parts inventory is nearly impossible to manage manually. The items you run out of are never the obscure ones — they're the brake pads, cables, and chains that sell 20 a week in summer. And when a customer can't get the part from you today, they find it online and never remember to come back.

Stockouts on high-velocity consumables (chains, brake pads, tubes, cables) push customers to online retailers with next-day shipping and no reason to return
Manual reorder points set on gut feel miss seasonal demand spikes — what sells 3 units a week in March sells 20 a week in June
Slow-moving SKUs accumulate undetected while the fast movers go bare — without velocity tracking, orders are backward
Supply chain delays on common parts mean by the time you reorder, the customer's bike has been sitting on your floor for two extra weeks
04

Your best customers haven't been in since last spring. They just don't think about it.

Service revenue is recurring by nature — every bike needs a tune-up every season. But customers don't think about their bike until something breaks. A well-timed reminder at the right moment is the difference between a full spring service calendar and a slow April wondering where everyone went.

Shops without automated seasonal reminders leave $20,000–40,000+ in annual service revenue untriggered — customers who would have come in if asked
A 5% increase in customer retention produces a 25% increase in profits — for a bike shop, retention is as simple as a timely tune-up reminder
SMS reminders get 98% open rates and 45% response rates vs. 20% for email — but most shops don't send either because building the list is too manual
Customers who purchased a new bike 12 months ago are statistically likely to need a full tune-up — but no one flags them without a system that's tracking purchase dates
Service queue & work order management

Every bike.
Every customer.
Every update — sent.

StokeOS tracks every work order from drop-off to pickup — automatically sending status updates when parts arrive, when a bike moves to the bench, and when it's ready to go. Customers stop calling. Your techs stop answering the phone. And bikes ready for pickup don't sit on your floor for four days.

  • Work order tracking — every ticket moves through a defined workflow: received, parts ordered, parts in, on bench, quality check, ready for pickup
  • Automated customer updates — SMS or email sent at each status change; customers know where their bike is without calling
  • Parts ETA visibility — when a part is on order, the customer gets an estimated date so expectations are set before frustration builds
  • Pickup nudges — ready-for-pickup bikes trigger a reminder after 48 hours, then 5 days, so your floor stays clear
  • Backlog forecasting — see how many tickets are open, average time in each stage, and which tech is behind — before it becomes a crisis
  • Upsell prompts — when a bike comes in for a flat, the agent flags that the brake pads are also worn and asks if you want to add it to the ticket
Service queue — today 24 open tickets
8
Ready for pickup
11
On bench / in progress
5
Waiting on parts
Trek Marlin 7 — full tune-up
Customer: Dana R. · Ready since Tuesday · No pickup yet
Nudge sent
Specialized Stumpjumper — rear derailleur
SRAM GX derailleur hanger · ETA Friday · Customer notified
Parts en route
Giant Talon — brake bleed + flat repair
On Ryan's bench · Est. done by 4pm · Brake pads flagged worn
In progress
⚡
3 tickets have been waiting on parts for 8+ days. Two customers haven't received an update since drop-off. I've drafted "parts delayed" messages for each — want me to send them now?
Inventory intelligence & buying assistance

Know what's
selling before
you run out.

StokeOS tracks velocity across every SKU in your parts and accessories inventory — flagging what's trending toward a stockout before it happens, and surfacing dead stock before it becomes a write-off. When it's time to place your seasonal bike order, you're buying with last year's real sell-through data, not your gut feeling from November.

  • Velocity-based reorder alerts — parts trending toward zero get flagged with a reorder recommendation before the shelf is empty
  • Seasonal demand modeling — tracks how demand shifts week-over-week so reorder points automatically adjust for spring surge and fall slowdown
  • Dead stock surfacing — items sitting unsold for 90, 180, and 365 days are flagged for review, markdown, or return to supplier
  • Bike buying intelligence — annual order season comes with last year's model-by-model sell-through rates, size breakdowns, and margin comparisons so you buy what actually moved
  • Margin tracking by category — see which product families drive profit vs. just volume; stop reordering things that cost you floor space without payoff
  • Supplier lead time awareness — reorder alerts factor in each supplier's typical lead time so you're not placing a rush order for something that takes 3 weeks to arrive
Inventory intelligence — this week 3 stockout risks
9,847
Active SKUs tracked
22
Low stock alerts
3
Stockout risk <7 days
Shimano M315 brake pads (resin) — 4 units left
Selling 8–10/week · 4 days of stock remaining · Lead time: 6 days
Order now
KMC X11 chain — 7 units left
Selling 6/week · 8 days of stock · Lead time: 5 days
Reorder soon
2024 Trek Marlin 5 (M/L) — 4 units in stock
0 sold in 9 months · New model year arriving · $1,960 in aging stock
Flag for markdown
⚡
Spring ordering window opens in 6 weeks. Based on last season's sell-through, your top 5 models by margin were all mid-range hardtails in size M and L. I've drafted a buying recommendation — want to review before you talk to your rep?

Less chaos.
More wrenching.

StokeOS is in early access. Join the list and be the first shop in your area to run service queues, inventory buying, and customer retention without the admin spiral.

You're on the list. See you next season.

No credit card. We'll be in touch before your spring rush.